CPM Impressions Calculator for Truckside Advertising

TRUCKADS® CPM Impression calculators determine how many visual impressions are created per month, on a truck. The cost per 1000 impressions (CPM) is based on ad location, historical traffic data and hours driven.*

If you’re an advertiser, ad agency or truck owner, the impression calculator statistic tools on this page will help you make a more informed decision about buying and selling truckside ad space.

*TRUCKADS® IMPRESSION CALCULATIONS are based on USDOT historic national traffic count averages, ad location on the truck and total hours driven per day. For example: during an average 8 hour drive time day in the top 20 U.S. Media Markets, Daily Effective Circulation (DEC) totals approximately 66,000 for ads on both sides and the back of 1 truck.

1

Choose the Truck Ad placement(s)

Wrap
Around Ad

ad on
both sides

ad on driver side

ad on passenger side

ad on
back of truck

2

enter hours driven for 1 truck in 1 day, in one of the 5 MARKET GROUPS

Market

i

1

Pop. 20.9m – 3.6m

Daily Driving Hours

Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

HRS
6am to 6pm
HRS
6pm to 6am

Daily Impressions

0

Market

i

2

Pop. 3.6m – 1.7m

Daily Driving Hours

Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

HRS
6am to 6pm
HRS
6pm to 6am

Daily Impressions

0

Market

i

3

Pop. 1.7m – 800k

Daily Driving Hours

Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

HRS
6am to 6pm
HRS
6pm to 6am

Daily Impressions

0

Market

i

4

Pop. 800k – 390k

Daily Driving Hours

Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

HRS
6am to 6pm
HRS
6pm to 6am

Daily Impressions

0

Market

i

5

Pop. 390k – 10k

Daily Driving Hours

Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

HRS
6am to 6pm
HRS
6pm to 6am

Daily Impressions

0

total daily Impressions per truck

0

3

Enter total days driven per month

Average: 22 days for local. 26 days for long haul

total Monthly Impressions per truck

0

4

5

Total CPM Impressions  Per Truck, Per Month:

0

Did you know?

TRUCKADS® CPM advertising impressions cost much less than TV, radio, newspaper, internet, direct mail, magazine and less than static billboard or bus side advertising impressions.