CPM Impressions Calculator for Truckside Advertising
TRUCKADS® CPM Impression calculators determine how many visual impressions are created per month, on a truck. The cost per 1000 impressions (CPM) is based on ad location, historical traffic data and hours driven.*
If you’re an advertiser, ad agency or truck owner, the impression calculator statistic tools on this page will help you make a more informed decision about buying and selling truckside ad space.
*TRUCKADS® IMPRESSION CALCULATIONS are based on USDOT historic national traffic count averages, ad location on the truck and total hours driven per day. For example: during an average 8 hour drive time day in the top 20 U.S. Media Markets, Daily Effective Circulation (DEC) totals approximately 66,000 for ads on both sides and the back of 1 truck.
1
Choose the Truck Ad placement(s)
Wrap Around Ad
ad on
both sides
ad on
driver side
ad on
passenger side
ad on
back of truck
2
enter hours driven for 1 truck in 1 day, in one of the 5 MARKET GROUPS
Market
i
1
Pop. 20.9m – 3.6m
Daily Driving Hours
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
HRS
6am to 6pm
HRS
6pm to 6am
Daily Impressions
0
Market
i
2
Pop. 3.6m – 1.7m
Daily Driving Hours
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
HRS
6am to 6pm
HRS
6pm to 6am
Daily Impressions
0
Market
i
3
Pop. 1.7m – 800k
Daily Driving Hours
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
HRS
6am to 6pm
HRS
6pm to 6am
Daily Impressions
0
Market
i
4
Pop. 800k – 390k
Daily Driving Hours
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
HRS
6am to 6pm
HRS
6pm to 6am
Daily Impressions
0
Market
i
5
Pop. 390k – 10k
Daily Driving Hours
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
TRUCKADS® CPM advertising impressions cost much less than TV, radio, newspaper, internet, direct mail, magazine and less than static billboard or bus side advertising impressions.