Advertise on White Delivery Trucks

In the recent past, there have been a number of studies measuring the effectiveness of truck advertising. The process for each study was different, however the results for truck advertising media in motion were similar.

General Motors conducted focus groups to measure audience response and estimated over 90% of the occupants in adjacent vehicles notice graphic advertising on trucks. The majority of those surveyed expressed positive impressions toward the advertiser and the brand. Their study confirmed earlier findings from tests conducted by the American Trucking Associations and 3M. Another study, by a research firm supported these findings in a recall test. Consumers said they saw graphics in motion attract attention (advertising on a truck) and created a positive impression about the advertiser.

An eye tracking study, conducted for the Outdoor Advertising Association of America (OAAA)  in 1999, reveal much about how consumers observe and react to outdoor advertising. Another study, commissioned by OAAA reveals the importance of branding on outdoor display panels. Data Solutions, Inc., in 2002, studied targeting the demographics of the outdoor audience with many interesting advertising discoveries.

Arbitron conducted a comprehensive examination of American pedestrian traffic, vehicle drivers/passengers, commuters and their media habits. See the Arbitron Outdoor Study.