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1. How long has
TruckAds® been in business?
The principals have been in business since 1978. In 1991 the company
explored the idea of offering truckside advertising and in 1996,
with the introduction of new signage materials, it began the process
of becoming a truckside advertising company and offering ADS on
trucks.
Today, TRUCK ADS, LLC is doing business as TruckAds® and TA
Affiliates are providing truckside advertising on all-white trucks and semi-trailers,
video trucks, mobile billboards, trivision trucks, scrolling billboard
trucks and elevating billboard trucks throughout
the US, Canada, Mexico and other countries throughout the world.
TA Affiliates also engage in printing and providing installation
services for customers who buy banners and frames for their
trucks.
2. What kind of
businesses benefit most by using truckside advertising?
The fact is all kinds of businesses have been known to advertise
on trucks and benefit from this highly visible exposure. However,
businesses that offer consumer oriented products and services and
sell to the public in general, benefit most from truckside advertising.
3. What kind of
truck companies are in TruckAds® network?
Small and large
carriers have joined our network of carriers. The carriers must
have excellent equipment and make local deliveries in specific
DMA's
or make long haul trips with semi-trailers, delivering goods within
a specific region and/or all over the country. We also employ mobile
billboard companies and some of our Affiliates own "A" frame mobile
billboards, trivision trucks and video trucks.
4. What do TruckAds®
trucks look like?
TruckAds®
trucks
are all-white straight trucks and all-white semi-trailers. We also
use video trucks, "A" frame mobile billboards, tri vision trucks
and elevating billboards. All trucks are in excellent condition
and are washed regularly.
5. Where do the
trucks travel on a daily basis?
1.) Local delivery trucks travel within designated Market Areas
(DMA).
It is possible to target specific zip codes within a DMA. 2.) Long
haul semi-trailers travel on interstate highways and designated
regional areas. Some semi-trailers travel more than one regional
segment.
6. What days of
the week are the trucks on the road?
Most trucks travel Monday thru Friday and
some truck companies run their fleet Monday thru Saturday. Long
haul semi-trailers often run six and seven days a week.
7. What does an
advertiser need to provide in terms of graphic art, when they order
TRUCK ADS® truckside advertising from a TRUCKADS® affiliate?
Advertisers need to provide a
graphic digital file and meet certain specifications. If an
advertiser wants to do it themselves, then we suggest you order
an
E-Z AD for your vehicle, bus, wall or billboard.
8. How soon can
my TRUCK ADS® truckside AD be on the road?
The process takes 5 to 20 days. Once the contract is signed and
we have received the art work, advertisers can expect their AD will
be on the road within 10 to 15 days.
9. Can advertisers
designate where the truck travels?
Yes. Our truck side AD programs are very flexible. Generally speaking
delivery trucks have predetermined travel areas, however these trucks
can be used for designated time periods to target specific events
or locations. We also offer mobile billboards that run specific
routes and are designed to stay within a specific neighborhood for
a few days or weeks.
10. Can I rent
a truck with a truck side sign on it for a day, week or a month
and have you park it for the length of the contract?
Yes. you must obtain
permits or permission to have the truck parked in a specific location.
11. How
many people will see my AD? It
depends on where the truck is traveling and where the AD is located
on the truck. Generally speaking the number of
impressions
per day average 44,000 for ADS located on the driver's side in a
major metro area or on interstate highways. TRUCK ADS® truckside
advertising on the back side of the truck average 32,000 impressions
and the same TRUCK ADS® truckside ad on all 3 sides of a truck average
66,000 impressions per day.
12. How many trucks
are needed to have a successful campaign?
If you improve sales because of an AD campaign
and your costs don't exceed your profit, then you should consider
it a success. How successful depends on your expectations. In most
major media markets if you put 4 ADS on the road, you will reach
3 to 10% of the market per day.
13. How long has
truckside advertising been in existence?
It is the oldest form of mobile advertising
in existence today. Dating back to the first trucks making deliveries
in New York. The oldest known TRUCK SIDE AD was photographed in
1912. Today there is a strong resurgence in placing ADS on trucks
due to improved signage technology and the realization ADS on trucks
are
more visible and dynamic than ADS on buses or on static billboards.
14. How
big are the trucks?
The trucks vary in size. Available space ranges
from 8' x 16' to 26' on local delivery straight trucks, 8' x 43'
to 53' on Semi trailers, 8' x 16' to 10' x 22' on "A" frame mobile
billboards, 60" x 84" and 77" x 95" on video trucks, 10' x 22' on
elevating billboards, 72" x 108" to 84" x 144" on tri-vision trucks
and 6' x 10' and 6' x 6' on scrolling mobile billboards.
15. Where
can I advertise?
Almost anywhere. We
are actively expanding into new markets through our
Licensed Affiliate Program and currently you can advertise with
an authorized TruckAds® affiliate in most North American markets.
You can also advertise on our network of semi-trailers traveling
interstate highways throughout North America.
16. Where can I
find a mobile billboard truck to buy?
Go to our
billboard truck manufacturers page and you'll find contact information
about mobile billboard trucks for sale.
17. Do I need graphics
for my advertisement?
For mobile advertising
that is a tough question to answer. It depends on your AD content.
TRUCK ADS®
truckside ADS should first attract attention and then offer a simple
and clearly written message. If a graphic helps attract attention
and convey the message without obscuring the text then a graphic
is a worthwhile addition.
18. What can I
advertise? TRUCKADS® accepts advertising
for most products and services. We promote most businesses and reserve
the right to refuse advertising on the side of our trucks that are
deemed in non-compliance with our advertising guidelines and community
standards. See
Terms
and Conditions for further details.
19. What if I am
an individual and want to sell just one item?
Personal items such as the family farm or
an antique car are great examples of items an individual can sell
with truckside advertising. If you own your own truck an
E-Z AD is a great way to sell one item because 1000's of people
will see it everyday. A 6 month ad campaign will create approximately
5,808,000 impressions in a major market.
20. What if I have
a business and don't have a website?
It is a good idea to have a website, if you have a business and
want to advertise. A website is like a telephone or a yellow page
AD, it is a tool for potential customers to get to know you before
they buy from you. Even if you don't have a website, as long as
you have a business phone number you can advertise outdoors. If
you really want to be effective with outdoor advertising, think
about getting a toll free vanity number. The easier it is to remember
your phone number, the more people will call you.
21. What kind of
material is used for my AD?
Truck Ads™ signage vinyl is made from top of the line 3M ® and Avery
® vinyl signage products as well as other major manufacturers products
in the print vinyl business.
22. Do I need to
hire an Ad Agency before I advertise?
That is up to you.
A good AD Agency is worth their weight in gold. They understand
the power of a well placed word. If you buy a
vinyl banner and frame, online from us, you may not need help.
Your AD should be easy to read with 7 or fewer words, so people
(in traffic) can read it quickly. Most advertisers should hire a
graphic artist to do a TRUCK SIDE GRAPHIC AD.
23. Are my TRUCK
ADS® vinyl signs guaranteed? We
cannot guarantee your AD will generate sales for you. However, we
do guarantee that all
E-Z ADS will be clearly and professionally printed. If you also
purchase a TruckAds frame system with your banner, the frame comes
with a Lifetime Limited Guarantee.
24. How do I know
where my TRUCK ADS® AD is going on a daily basis?
At the end of every
month during an AD campaign, we provide you with a monthly impression
chart that tells you how many
impressions
your AD generated, where your AD traveled, how many days it was
on the road and how many miles it logged. We obtain this information
from our carriers who are required by law to keep logs of where
they travel.
25. What if the
truck breaks down and my Truck Ads™ ADS are not on the road for
a while? This seldom happens, however
we will notify you if a truck with your AD is sidelined. When the
truck is up and running again, we will continue the AD campaign
beyond the stop date in order to make up for any time lost.
26. What kind of
business opportunity does TruckAds® offer?
We offer a
Licensed Affiliate Program to qualified businesses and individuals.
This is a profitable business opportunity for carriers, AD Agencies,
print companies and entrepreneurs who recognize the value of mobile
advertising and want a business that will grow and prosper over
time. Outdoor advertising which has grown an average of 8% per year
over the past 5 years is the most effective way to reach more people
at a lower cost than all other media.
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